:root{--ink:#202020;--muted:#6e6e6e;--brand:#535353;--line:#e4e4e4;--canvas:#f8f8f8;--soft:#efefef;--green:#545454;font-family:Arial,Helvetica,sans-serif;color:var(--ink);background:var(--canvas);font-size:16px}*{box-sizing:border-box}body{margin:0}button,input,a{font:inherit}button,a{-webkit-tap-highlight-color:transparent}button{cursor:pointer}button:disabled{cursor:default;opacity:.5}a{color:inherit;text-decoration:none}button:focus-visible,a:focus-visible,input:focus-visible,summary:focus-visible{outline:3px solid #8d8d8d;outline-offset:4px}[hidden]{display:none!important}.header{height:90px;max-width:1280px;margin:auto;padding:0 40px;display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid var(--line)}.brand{font-size:27px;font-weight:800;letter-spacing:-1.3px;display:flex;align-items:center;gap:10px}.brand-mark{background:var(--brand);color:white;border-radius:10px;width:34px;height:34px;display:inline-flex;align-items:center;justify-content:center;font-weight:800;font-size:27px}.header nav{display:flex;gap:30px;align-items:center;font-size:14px}.preview-pill{padding:8px 12px;border:1px solid var(--line);border-radius:30px;color:var(--muted);font-size:12px;background:white}main{max-width:1200px;margin:auto}.hero{display:grid;grid-template-columns:1fr 300px;gap:55px;padding:70px 0 52px;align-items:center}.eyebrow{font-size:11px;letter-spacing:1.8px;font-weight:700;margin:0 0 20px;color:var(--muted)}h1{font-size:clamp(36px,4vw,56px);line-height:1.08;letter-spacing:-2.5px;margin:0 0 22px;font-weight:600}h1 span{color:var(--brand)}.hero-desc{font-size:18px;line-height:1.65;max-width:610px;color:#636363;margin-bottom:20px}.demo-note{font-size:12px;line-height:1.6;color:var(--muted);max-width:600px}.mini-icon{display:inline-flex;justify-content:center;align-items:center;border:1px solid #a9a9a9;border-radius:50%;width:14px;height:14px;margin-right:5px}.hero-aside{border:1px solid var(--line);background:#ffffff;padding:30px;border-radius:18px;transform:rotate(2deg)}.small-label{font-size:10px;font-weight:700;letter-spacing:1.5px;color:var(--muted)}.hero-aside p{font-size:26px;line-height:1.25;letter-spacing:-.7px}.hero-aside small{font-size:11px;line-height:1.5;color:var(--muted)}.platform-tiles{display:flex;align-items:center;justify-content:space-between;margin:32px 0}.platform-dot{width:32px;height:32px;border-radius:10px;display:inline-flex;align-items:center;justify-content:center;font-weight:800}.reddit{color:#616161;background:#f3f3f3}.youtube{color:#515151;background:#f3f3f3}.signal-line{height:1px;width:18px;background:var(--line)}.explore{scroll-margin-top:20px}.section-title{display:flex;align-items:end;justify-content:space-between}.section-title .eyebrow{margin-bottom:10px}h2{font-size:30px;line-height:1.2;font-weight:600;letter-spacing:-1px;margin:0}.step-label{font-size:11px;letter-spacing:1px;color:var(--muted)}.categories{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin:26px 0}.category{display:flex;text-align:left;gap:16px;align-items:center;position:relative;border:1px solid var(--line);background:white;padding:23px;border-radius:13px;color:var(--ink);transition:.2s}.category:hover{border-color:#a9a9a9;transform:translateY(-2px)}.category.active{border-color:var(--brand);box-shadow:0 0 0 1px var(--brand);background:#f5f5f5}.category-symbol{display:grid;place-items:center;width:44px;height:44px;border-radius:12px;background:#f0f0f0;color:var(--brand);font-size:26px}.category strong{display:block;font-size:16px}.category small{display:block;margin-top:7px;font-size:12px;color:var(--muted)}.category-count{position:absolute;right:16px;top:12px;font-size:10px;color:var(--muted)}.start-hint{text-align:center;border:1px dashed #d7d7d7;border-radius:12px;padding:38px;color:var(--muted);font-size:14px;background:#fbfbfb}.why{padding:90px 0 75px;max-width:1100px}.why>p:not(.eyebrow){max-width:650px;color:var(--muted);line-height:1.7}.principles{display:grid;grid-template-columns:repeat(3,1fr);gap:42px;border-top:1px solid var(--line);padding-top:32px;margin-top:35px}.principles span{font-size:12px;font-weight:700;color:var(--brand)}h3{font-size:18px;font-weight:600;margin:14px 0 10px}.principles p{color:var(--muted);font-size:14px;line-height:1.7}footer{max-width:1200px;margin:auto;border-top:1px solid var(--line);display:flex;align-items:center;gap:25px;padding:30px 0 85px}footer p{flex:1;color:var(--muted);font-size:12px}.text-button{background:none;border:0;padding:0;text-decoration:underline;text-underline-offset:3px;color:var(--muted);font-size:12px}.owner-link{font-size:12px;color:var(--muted)}.measurement-note{position:fixed;bottom:0;background:#fefefef5;backdrop-filter:blur(10px);border-top:1px solid var(--line);padding:11px 20px;width:100%;font-size:11px;display:flex;gap:12px;justify-content:center;color:var(--muted);z-index:20}dialog{border:1px solid var(--line);border-radius:20px;padding:36px;width:min(960px,calc(100% - 32px));max-height:90vh;color:var(--ink);box-shadow:0 30px 90px #19191930}dialog::backdrop{background:#21212170;backdrop-filter:blur(5px)}dialog p{line-height:1.6;color:var(--muted)}#privacy-dialog{max-width:620px}.close-button{position:absolute;right:18px;top:15px;border:1px solid var(--line);width:35px;height:35px;border-radius:50%;background:white;font-size:24px;color:var(--muted)}.tracking-label{display:flex;align-items:center;gap:10px;padding:16px 0;font-size:16px}.small-copy{font-size:12px}.toast{position:fixed;bottom:80px;left:50%;transform:translateX(-50%);background:var(--ink);color:white;border-radius:12px;padding:14px 20px;z-index:100;font-size:14px}
@media(max-width:1280px){main,footer{margin-left:32px;margin-right:32px}}@media(max-width:800px){.header{padding:0 22px;height:72px}.header nav{gap:16px}.header nav a:nth-child(2){display:none}.preview-pill{display:none}main,footer{margin-left:22px;margin-right:22px}.hero{display:block;padding:44px 0 30px}.hero-aside{display:none}h1{letter-spacing:-1.5px;font-size:38px}.hero-desc{font-size:16px}.categories{grid-template-columns:1fr;gap:10px}.category{padding:17px}.section-title{display:block}.step-label{display:none}h2{font-size:27px}.principles{grid-template-columns:1fr;gap:15px}.why{padding:65px 0 35px}footer{flex-wrap:wrap;gap:20px}footer p{flex-basis:70%}dialog{padding:25px 20px}.measurement-note{font-size:10px}.eyebrow{font-size:10px;line-height:1.6}}
/* Product exploration */
.demo-note{font-size:14px}.eyebrow,.small-label,.step-label{font-size:12px}.category small,.category-count{font-size:12px}.results{margin-top:42px;animation:reveal .3s ease-out}.results-heading{display:flex;gap:25px;align-items:center;justify-content:space-between}.results-heading h2{font-size:25px}.results-heading .eyebrow{margin-bottom:10px}.platform-tabs{display:flex;gap:4px;background:#ececec;border-radius:12px;padding:4px;flex-shrink:0}.platform-tabs button{border:0;background:transparent;border-radius:9px;padding:9px 14px;font-size:14px;color:var(--muted);display:flex;align-items:center;gap:8px}.platform-tabs button.selected{background:white;color:var(--ink);box-shadow:0 1px 4px #23232317}.platform-tabs .platform-dot{width:22px;height:22px;font-size:14px;border-radius:6px}.sample-strip{display:flex;gap:15px;align-items:center;margin:22px 0 18px;padding:12px 16px;border:1px solid #dddddd;background:#f1f1f1;border-radius:8px}.sample-strip span{font-size:11px;letter-spacing:1px;font-weight:700;color:var(--brand);white-space:nowrap}.sample-strip p{font-size:13px;color:#5f5f5f;margin:0}.product-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.product-card{background:white;border:1px solid var(--line);border-radius:15px;overflow:hidden;transition:box-shadow .2s}.product-card:hover{box-shadow:0 10px 28px #2929290b;border-color:#bbbbbb}.product-main{display:block;width:100%;text-align:left;border:0;background:none;padding:0;color:inherit}.product-art{height:208px;position:relative;padding:24px;overflow:hidden}.blue{background:#ededed}.orange{background:#ededed}.mint{background:#ececec}.product-rank{font-size:22px;font-weight:700}.product-rank small{font-size:12px;font-weight:400;color:var(--muted);margin-left:3px}.product-monogram{position:relative;font-size:38px;letter-spacing:-2px;font-weight:800;margin-top:25px;z-index:1}.art-label{font-size:9px;letter-spacing:2px;position:relative;z-index:1}.product-art .spark{position:absolute;width:170px;height:80px;right:0;bottom:0;opacity:.6}.product-info{padding:24px}.product-info h3{font-size:20px;letter-spacing:-.5px;margin:12px 0}.product-info p{font-size:14px;color:var(--muted);line-height:1.6;margin:0 0 21px}.platform-ranks{display:flex;gap:13px;padding:14px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);font-size:13px;color:var(--muted)}.platform-ranks b{color:var(--ink);margin-left:4px}.explore-link{display:block;color:var(--brand);font-size:14px;font-weight:600;margin-top:20px}.shortlist-button{width:calc(100% - 48px);margin:0 24px 24px;text-align:center;border:1px solid var(--line);background:white;color:var(--muted);padding:11px;border-radius:8px;font-size:13px}.shortlist-button.saved{background:var(--soft);color:var(--brand);border-color:#d3d3d3}.under-cards{font-size:13px;color:var(--muted);margin:20px 0;line-height:1.6}.compare-bar{position:fixed;z-index:21;bottom:54px;left:50%;transform:translateX(-50%);display:flex;gap:24px;align-items:center;background:#ffffff;border:1px solid var(--line);box-shadow:0 12px 45px #28282828;border-radius:16px;padding:15px 20px;width:min(620px,calc(100% - 30px))}.compare-bar div{flex:1}.compare-bar strong{font-size:14px;display:block}.compare-bar small{font-size:12px;display:block;color:var(--muted);margin-top:5px}.primary-button{background:var(--brand);border:1px solid var(--brand);color:white;border-radius:9px;padding:12px 18px;font-size:14px;font-weight:600;white-space:nowrap}.quiet-button{background:none;border:0;color:var(--muted);font-size:13px}.detail-sample{background:var(--soft);color:#5f5f5f;padding:12px 15px;border-radius:8px;font-size:13px;margin:24px 0}.detail-grid{display:grid;grid-template-columns:1.4fr 1fr;gap:20px}.chart-panel,.rank-panel{border:1px solid var(--line);border-radius:12px;padding:22px}.chart-heading{display:flex;align-items:center;justify-content:space-between;gap:15px}.chart-heading h3{font-size:16px;margin:0}.chart-heading span{font-size:11px;color:var(--muted)}.spark{display:block;width:100%}.large{height:150px}.chart-axis{display:flex;justify-content:space-between;font-size:12px;color:var(--muted)}.rank-panel>div{display:flex;align-items:center;gap:12px;border-bottom:1px solid var(--line);padding:18px 0;font-size:14px}.rank-panel strong{margin-left:auto;font-size:26px}.rank-panel p{font-size:12px;margin-bottom:0}.evidence-details{border:1px solid var(--line);border-radius:12px;margin-top:24px}.evidence-details summary{list-style:none;padding:22px;display:flex;gap:20px;justify-content:space-between;cursor:pointer}.evidence-details summary::-webkit-details-marker{display:none}.evidence-details summary strong{font-size:16px}.evidence-details summary small{display:block;font-size:13px;color:var(--muted);margin-top:8px}.expand-mark{font-size:24px;color:var(--brand)}.evidence-details[open] .expand-mark{transform:rotate(45deg)}.evidence-body{border-top:1px solid var(--line);padding:0 22px 22px}.example-note{font-size:11px;letter-spacing:1px}.evidence-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px}.evidence-grid p{font-size:14px}.source-link{font-size:14px;color:var(--brand);text-decoration:underline;text-underline-offset:4px}.detail-bottom{display:flex;gap:20px;align-items:center;justify-content:space-between;margin-top:25px}.detail-bottom p{font-size:13px;max-width:350px}.comparison-scroll{overflow:auto}.comparison-table{width:100%;min-width:550px;border-collapse:collapse;margin:30px 0}.comparison-table th,.comparison-table td{text-align:left;border-bottom:1px solid var(--line);padding:22px 15px;font-size:14px}.comparison-table tbody th{color:var(--muted);font-weight:400}.comparison-table td{font-size:24px;color:var(--brand);font-weight:600}.comparison-table svg{max-width:180px}.insights-tag{font-size:18px;color:var(--muted);font-weight:400;letter-spacing:-.5px}.insights-intro{padding:60px 0 30px}.insights-intro h1{font-size:44px}.insights-intro>p:not(.eyebrow){color:var(--muted);max-width:700px;line-height:1.7}.insights-controls{display:flex;align-items:center;justify-content:space-between;gap:20px;margin-top:28px}.insights-controls>span{font-size:12px;color:var(--muted)}.metric-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}.metric{background:white;padding:24px;border:1px solid var(--line);border-radius:13px}.metric>span{display:block;font-size:13px;color:var(--muted)}.metric strong{display:block;font-size:45px;font-weight:600;letter-spacing:-2px;margin:18px 0 10px}.metric em{font-size:15px;font-style:normal;letter-spacing:0;margin-left:15px;border-radius:20px;background:#ffffff30;padding:5px 8px}.metric small{font-size:12px;line-height:1.6;color:var(--muted)}.metric.featured{background:var(--brand);color:white;border-color:var(--brand)}.metric.featured span,.metric.featured small{color:#eeeeee}.insights-columns{display:grid;grid-template-columns:1.1fr 1fr;gap:22px;margin-top:25px}.insights-panel{background:white;padding:28px;border:1px solid var(--line);border-radius:14px}.insights-panel h2{font-size:21px}.panel-heading{display:flex;align-items:center;justify-content:space-between;gap:20px}.panel-heading span{font-size:11px;color:var(--muted)}.funnel-row{margin-top:26px}.funnel-row>div{display:flex;justify-content:space-between;gap:20px;font-size:14px}.funnel-row small{display:block;font-size:11px;color:var(--muted);margin-top:3px}.funnel-row meter{display:block;width:100%;height:15px;margin:10px 0 5px;border:0}.funnel-row meter::-webkit-meter-bar{background:#eeeeee;border:0;height:9px}.funnel-row meter::-webkit-meter-optimum-value{background:#757575}.category-stat{display:flex;justify-content:space-between;border-bottom:1px solid var(--line);padding:20px 0;font-size:14px}.supporting-stats{display:flex;gap:20px;margin-top:24px}.supporting-stats div{flex:1}.supporting-stats strong{display:block;font-size:23px;color:var(--brand)}.supporting-stats span{display:block;color:var(--muted);font-size:11px;line-height:1.6;margin-top:7px}.recent-panel{margin-top:24px}.event{display:grid;grid-template-columns:1fr 1.4fr 100px;gap:15px;padding:15px 0;border-bottom:1px solid var(--line);font-size:12px;color:var(--muted)}.event-name{font-weight:600;color:var(--ink)}.event time{text-align:right}.metric-guide{padding:55px 0}.metric-guide>.small-copy{line-height:1.8;color:var(--muted)}.empty-insights{padding:35px;margin-top:25px;border:1px dashed #cdcdcd;border-radius:13px}.empty-insights h2{font-size:23px}.empty-insights p{color:var(--muted);line-height:1.7}.demo-note{max-width:620px}.measurement-note{font-size:12px}.text-button{font-size:12px}
@keyframes reveal{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:translateY(0)}}
@media(max-width:900px){.results-heading{align-items:start;flex-direction:column}.product-grid{gap:13px}.product-info{padding:18px}.product-info h3{font-size:17px}.product-info p{font-size:13px}.platform-ranks{flex-direction:column;gap:8px}.shortlist-button{margin:0 18px 18px;width:calc(100% - 36px)}.metric-grid{grid-template-columns:repeat(2,1fr)}.insights-columns{grid-template-columns:1fr}}
@media(max-width:600px){.product-grid{grid-template-columns:1fr}.product-card{display:block}.product-art{height:170px}.product-monogram{margin-top:18px;font-size:34px}.product-info{padding:23px}.product-info h3{font-size:21px}.platform-ranks{flex-direction:row}.shortlist-button{margin:0 23px 23px;width:calc(100% - 46px)}.results-heading h2{font-size:23px}.sample-strip{align-items:start;flex-direction:column;gap:6px}.sample-strip p{line-height:1.6}.detail-grid{grid-template-columns:1fr}.detail-intro{font-size:14px}.evidence-grid{grid-template-columns:1fr}.detail-bottom{flex-direction:column;align-items:stretch}.detail-bottom p{margin-bottom:0}.compare-bar{gap:12px;padding:13px}.compare-bar small{display:none}.compare-bar .primary-button{padding:12px;font-size:12px}.metric-grid{gap:10px}.metric{padding:18px}.metric>span{font-size:12px}.metric strong{font-size:38px}.insights-intro h1{font-size:34px}.insights-controls{flex-direction:column;align-items:start}.insights-panel{padding:22px}.panel-heading{display:block}.panel-heading span{display:block;margin-top:10px}.event{grid-template-columns:1fr 90px}.event>span:nth-child(2){grid-column:1/-1;grid-row:2}.event time{grid-column:2;grid-row:1}.insights-page .header{gap:15px}.insights-page .header nav{gap:12px;font-size:12px}.insights-tag{font-size:15px}.measurement-note{font-size:10px;padding:10px 8px;gap:7px}.under-cards{font-size:12px}}
@media(prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important;scroll-behavior:auto!important}}
/* Five-section navigation and optional launch signup */
html{scroll-behavior:smooth}main>section{scroll-margin-top:24px}.header nav{gap:23px}.header .nav-cta{background:var(--brand);color:white;border-radius:9px;padding:12px 16px;font-size:13px}.vision-section{display:grid;grid-template-columns:1fr 1.2fr;gap:75px;background:#eeeeee;border:1px solid #e0e0e0;border-radius:17px;padding:42px;margin:0 0 64px}.vision-section h2{font-size:31px;line-height:1.2}.vision-copy p{font-size:16px;color:#616161;line-height:1.75;margin:0 0 16px}.vision-principle{font-size:14px;font-weight:600;color:var(--brand)}.launch-section{display:grid;grid-template-columns:1fr 1.1fr;gap:65px;align-items:center;background:#1b1b1b;border-radius:18px;color:white;padding:46px;margin-bottom:55px}.launch-section .eyebrow{color:#bcbcbc}.launch-section h2{font-size:31px;line-height:1.2}.launch-section>div>p:not(.eyebrow){font-size:15px;line-height:1.75;color:#c3c3c3;max-width:450px}.launch-form-wrap label{display:block;font-size:14px;margin-bottom:12px}.email-row{display:flex;gap:10px}.email-row input{min-width:0;width:100%;flex:1;border:1px solid #666666;border-radius:9px;background:#ffffff;color:var(--ink);padding:14px;font-size:16px}.email-row .primary-button{background:#737373;border-color:#737373}#email-purpose{font-size:12px;color:#c4c4c4;line-height:1.7}#signup-status{font-size:14px;line-height:1.6;min-height:24px;margin-bottom:0}.signup-success{color:#dfdfdf}.signup-error{color:#cacaca}.header{height:auto;min-height:90px;padding-top:15px;padding-bottom:15px;gap:25px}.header nav a{white-space:nowrap}.vision-section .eyebrow{color:#5b5b5b}
@media(max-width:1050px){.header{flex-wrap:wrap;gap:18px}.header nav{width:100%;justify-content:space-between;gap:14px;flex-wrap:wrap}.header nav a:nth-child(2){display:block}.hero{padding-top:40px}.launch-section{gap:35px;padding:35px}.email-row{flex-direction:column}.vision-section{gap:35px}}
@media(max-width:600px){.header{padding:18px 22px;gap:17px}.header nav{justify-content:flex-start;gap:10px 20px;font-size:13px}.header .nav-cta{padding:9px 12px;font-size:12px}.hero{padding-top:32px}.vision-section{grid-template-columns:1fr;gap:20px;padding:26px;margin-bottom:42px}.vision-section h2,.launch-section h2{font-size:27px}.vision-copy p{font-size:15px}.launch-section{grid-template-columns:1fr;padding:27px;gap:20px;margin-bottom:35px}.email-row{flex-direction:column}.email-row button{padding:14px}.launch-section .eyebrow{font-size:12px}}
.signup-total{margin-top:22px;padding:16px;border-radius:10px;background:var(--soft);color:var(--brand);font-size:14px}.signup-total strong{font-size:22px;margin-right:6px}

/* Give each landing-page section its own visual boundary and breathing room. */
#about{padding:88px 0 96px;min-height:480px}
#about h1{max-width:760px}
#vision{padding:56px 48px;margin:0 0 72px}
#explore{padding:48px;background:#ffffff;border:1px solid var(--line);border-radius:20px;margin-bottom:72px}
#explore>.demo-note{max-width:none;margin:20px 0 28px;padding:14px 16px;border-radius:9px;background:#f5f5f5;color:#5b5b5b}
#why{max-width:none;padding:56px 48px;margin:0 0 72px;border-top:1px solid #dcdcdc;border-bottom:1px solid #dcdcdc;background:#f2f2f2}
#launch{padding:56px 48px;margin-bottom:72px}
@media(max-width:800px){#about{padding:56px 0 64px;min-height:0}#vision,#explore,#why,#launch{padding:32px 26px;margin-bottom:48px}}
@media(max-width:480px){#about h1{font-size:36px}#vision,#explore,#why,#launch{padding:30px 20px}#explore .category{padding:23px 16px}#explore .section-title{align-items:flex-start}}